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Gegen–Gegen™ —Design between order and disorder.

GEGEN-GEGEN.COM

Manifesto

Gegen–Gegen™ is a professional design practice based in Bangkok.
Founded by Passch™ in 2025, the studio works between systems and emotions — clarity and ambiguity. Not anti-design — but a care-driven critique of design itself.

We operates within contradiction. We do not seek neutrality in design — we find tension and let it speak. Our method is not linear. It does not pursue clarity as an end, but questions what clarity obscures. In this space between intention and interruption, we work. The studio positions itself as both legitimate and illegible: legally recognised, emotionally disobedient. We register ourselves, but never settle. Against the demand for coherence, we offer care. Against the pressure of branding, we suggest presence.

“We do not design for the marketplace. We design for the footnote. We think of Virgil Abloh folding Nike into theory.⁴ Of Helmut Ness structuring silence into motion.⁵ Of Kandinsky listening for colour before applying it.⁶ We think of the absurdity of Dadaism, not as rebellion, but as care without expectation.⁸ We quote Bayer not to follow, but to interrupt.⁷ We work in the legacy of those who designed with hesitation — not despite uncertainty, but because of it. There is no solution here. Only structure that breathes. Only gestures that attempt to mean something, and often fail beautifully.”

Typography is our architecture. But unlike Gropius’s rational walls,² we leave ours open, flickering, unresolved. We believe in Duchamp’s gesture — not the ready-made, but the refusal to be final.³ We carry this spirit not in mockery, but as method. To design is to choreograph friction. To communicate without collapsing. To make form that is not afraid to doubt itself.

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